New Day One for Coinbase
Live Event Visuals / Procedural Motion Design
Title: New Day 1
Client: Coinbase × Amplify
Studio: CYCYMYMY
Role: Motion Designer
New Day 1 was a live launch event for Base, Coinbase’s new on-chain platform, produced in collaboration with Amplify.
As part of the CYCYMYMY team, I contributed as a freelance motion designer, developing real-time motion systems and visual assets that connected the event’s physical and digital layers.
The project aimed to express transformation both conceptually and visually through evolving, reactive motion across keynote screens and LED installations.
Design Approach
The foundational visual system was built around Base’s modular grid,
halftone patterns, and pixel-driven identity.
These elements formed a unified vocabulary that could scale across multiple formats, keynote slides, LED walls, environmental graphics, and spatial displays.
The system was designed for clarity and legibility while maintaining a consistent tone across various screen sizes and lighting environments.
Development & Expansion
Once the core system was established, the design language expanded into a broader set of visual expressions.
This phase focused on exploring pattern variations, dynamic compositions, and adaptive color treatments across light and dark modes.
The visual elements were refined to maintain consistency in rhythm, density, and modular structure, ensuring that each application reinforced the overarching identity.
Unified Motion Language
Throughout all touchpoints, the final output maintained a singular identity rooted in the core visual vocabulary.
Transitions, looping patterns, and typographic moments all shared the same structure, resulting in motion that felt consistent and intentional.
This unified approach strengthened the event narrative, allowing the visuals to operate as a cohesive system rather than a series of disconnected assets.
Reflection
New Day 1 expanded the boundaries of motion design as an event-driven language, emphasizing motion not as a fixed asset, but as a living, responsive system.
The visual framework supported an environment where design, technology, and audience interaction converged into a single, real-time performance.
