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Human Values in the Age of AI: Navigating Ethics and Fairness

Social Media Campaign

"Artificial intelligence will be a great benefit to us all.

But we need to make sure that it aligns with human values."


― Bill Gates, Former CEO of Microsoft

AI in the Digital Age: Upholding Human Values

As we embark on a new era where artificial intelligence (AI) becomes an integral part of our daily lives, it's crucial to address a question that resonates at the core of our society: How do we uphold and champion human values in the age of AI?


In our campaign, "Human Values in the Age of AI: Navigating Ethics and Fairness," we delve into the intersection of AI advancements and ethical imperatives. This exploration is not just about the technology itself, but about the human stories behind it, the values we cherish, and the societal norms we aim to protect and nurture.


Join us as we navigate this complex yet fascinating terrain, aiming to harmonize the brilliance of AI with the depth of human ethics, ensuring that as we move forward, we do so with conscience, fairness, and an unwavering commitment to the betterment of humanity.

Particle Systems

For this project, I utilized Cinema 4D's advanced particle system and Scene Node capabilities to engineer a distinctive particle animation.


The concept revolved around navigating an organically designed chrome structure, serving as a pathway to metaphorically illuminate the 'black box' aspect of artificial intelligence.


This endeavor was an attempt to merge mechanical precision with organic fluidity, encapsulating the intricate and elusive nature of AI.


When contemplating the most fitting materials and colors to represent AI, I was drawn to the cold yet sharp nature of chrome.


To capture AI's characteristics while imparting a sense of realism, I opted for a material with a used, weathered texture. The lighting was also strategically arranged to accentuate the material's rugged quality and complement the overall theme.


In conducting this project for a social media campaign, I researched ways to enhance readability. By utilizing bold sans-serif fonts to initially grab attention, followed by irregular typographic animations, I aimed to create a natural flow for the viewer's gaze.

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